In November 2009, the first Victorinox Flagship Store in Switzerland opened on Rue du Marché in the popular shopping area in Geneva. The store sends out a clear signal in respect of the importance of the domestic market in Switzerland.
This traditionally designed three-story Flagship Store invites visitors to immerse themselves in the world of Victorinox.
You will find modern watches and sophisticated chronographs, lightweight yet sturdy travel gear, apparel with multifunctional features, and elegant, high-quality fragrances all under one roof.
One room is dedicated to pocketknives, as well as household and professional knives, which represent the heart of the brand.
At the knife assembly station you can put together your own personal Swiss Army Knife and have it personally engraved.
Victorinox produces and sells unique, high quality products worldwide, which are of practical use in different areas of life: Swiss Army knives, cutlery, watches, travel gear, apparel, and fragrances.
The company’s headquarters are located in Ibach, Schwyz, in the heart of Switzerland.
This is where the founder of the company, Karl Elsener, first set up his cutler’s business in 1884 and, a few years later, designed the legendary “Original Swiss Army Knife".
Other than Swiss Army knives and cutlery, the store also carries fashion and useful accessories.
Across from the Confederation Centre and the Place de la Fusterie, located in the most important shopping street in Geneva.
- Monday, Tuesday, Wednesday, Friday 10am-7pm
- Thursday 10am-8pm
- Saturday 9am-6pm
Rue du marché 2
+41 22 318 63 40