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La Muse

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La Muse

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+41 22 311 26 27
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In an ideal location just a few steps from Geneva’s Old Town and the Rue du Rhône, La Muse Boutique is a jewel box filled with true gems. Viola Sekularac, the vivacious owner of this exceptional treasure trove for elegant style lovers, is truly passionate about fashion. She tastefully chooses every piece, aiming for perfection in each magnificent item that she has in her chic, yet intimate boutique.

Her collections include luxurious and stylish international brands such as Hudson Jeans, Jérôme Dreyfuss, JOSEPH, Lara Bohinc, MM6, and REDValentino, as well as superb examples of work by up-and-coming Swiss designers.

Each piece in the boutique is comfortable and very easy to wear, since for Viola, fashion is more than an aesthetic, it’s a true way of life. Her intuitive advice allows every client to find the clothing, accessories, and jewelry that are not only beautiful but in perfect harmony with each individual’s personality, as she delights in dressing everyone in style.

Key points

A lovely setting, top international brands and young Swiss designers, attentive and personalized service.

Location

In Old Town Geneva, just a few steps from the Rue du Rhône.

Hours

Open Monday to Saturday

  • Monday 12pm – 7pm
  • Tuesday – Friday 10.30am – 7pm
  • Saturday 10.30am – 6pm

Open Year-Round

Location
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LA MUSE
7 Rue du Vieux-Collège
1204 Genève
+41 22 311 26 27
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Rue du Rhône

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